Senior Men's Concern About Appearance and Their Cosmetics Buying Behavior
نویسندگان
چکیده
منابع مشابه
The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers
The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven factors of brand loyalty are brand name, product...
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ژورنال
عنوان ژورنال: Fashion business
سال: 2015
ISSN: 1229-3350
DOI: 10.12940/jfb.2015.19.3.88